No wonder they call it the boob tube.

Children spend more than an entire day in front of the television each week. According to research from media tracking firm Nielsen, television viewing among children is now at an eight-year high.

Kids aged 2-5 now spend more than 32 hours a week on average in front of a TV screen. The older segment of that group (ages 6-11) spend a little less time, about 28 hours per week watching TV, due in part that they are more likely to be attending school for longer hours.

Mea culpa. As a working parent, I can attest that I have used the television as a babysitter when I need to get work done. In fact, right before I read about this study, I actually made mental note to tape (a.k.a. Tivo) a show my son has been bugging me to watch because I have an evening conference call next week. Incidentally, Nielsen says kids are watching taped shows more often.

I know I’m not alone. Many of my friends and coworkers admit that they use TV to keep their kids entertained—and, most important—quiet while they try to answer emails, talk to their customers and colleagues, write reports, and whatever else needs to be done when they are out of the office.

But I do worry about my son’s consumption of television, especially when he starts humming the theme song from Jeopardy, or suggesting vacation locations. “Call your travel agent,” he has told me several times. (Thankfully, he hasn’t recommended Viagra yet.)

Do you use the television as a babysitter to help you get the work done? Do you feel guilty about it? Also, if anyone has good ideas to keep kids engaged and quiet that do not involve a DVD when work calls, please let me know.


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